Background & Context
Describe the product, the company stage, and the broader context. What was happening in the market or within the product that made this problem important to solve now?
You can include a second paragraph here with more context — user base size, existing metrics, business goals, or constraints you were working within.
Defining the Problem
Walk through how you identified and framed the problem. What signals (qualitative or quantitative) pointed you toward this area?
Discovery & Research
Describe your research methods — market sizing, user interviews, competitor analysis. What were the most important things you learned?
Key insight from your research — what surprised you or confirmed a hypothesis.
Second key insight — a behavioral pattern, a user pain point, or a data anomaly.
Third key insight — something that shaped your solution or helped you prioritize.
The Solution
Describe what you built. How did you go from zero to one? What was your MVP strategy and how did you decide what to cut?
Add a screenshot or wireframe here
Explain the final design decisions and how they addressed the root causes you found in research.
Results & Impact
Quantify the impact wherever possible. What metrics moved at launch and in the weeks after?
Learnings & Reflection
What did you learn from building 0→1? What would you do differently?
- Learning or takeaway number one — something about the process, team, or product.
- Learning or takeaway number two — a mistake made and what you'd change next time.
- Learning or takeaway number three — a new skill or framework you developed.